Location Affinity charts provide insight into the other places your visitors go to, and is available as a paid add-on in Vista Insights
Methodology
Location Affinity looks at visitor retail and brand preferences compared to the average resident in the metro area. It describes the likelihood that a visitor would or would not visit certain brands based on their historic visitation to those brands. (Note: May include brands within the property)
Brand affinity scores are calculated by analyzing visitors’ observations at brand locations over the trailing year and comparing that visitation behavior to the behavior of the average resident in the area.
👋Are you interested in learning more about Location Affinity methodology or adding on Location Affinity to your Vista Insights account? Contact our sales team or read our in-depth article!