About Our Data

Learn the fundamentals of mobile location data, what Human Movement Data is, where it comes from, why you should use it and it's benefits.

• About the quality of Azira's Consumer Movement Data
• What is Consumer Behaviour Data and where does it come from?
• Sample Estimate Confidence
• Demographic Representation of the Azira Device Graph in the US, Canada and Australia
• Why use Human Movement Data?
• Where Does Consumer Behaviour Data Come From?
• Why Consumer Behaviour Data is Critical to Trade Area Modeling