Pinnacle Reports provides a visualization of Azira’s most used datasets, to facilitate a more comprehensive view of visitation to any place. This predetermined collection of reports produced, based upon the selected location(s) and specified time
Visitation
The Visitation shows visitor density within a location. Having this unique bird's eye view helps you identify commonly visited areas within a location, during a specified time period. This is great for retailers interested in managing merchandising and store experience, and also gives real estate professionals insight into well-performing tenants in shopping centers.
Additional Features: The document image in the top right corner of the chart provides additional options in the drop-down menu. In the bottom left corner, you can select “Gray Map” to change the visualization to a Street or Satellite view.
Visitation Times - Day of Week and Time of Day
These charts help you identify peaks and valleys of visitation by day of week or time of day. These insights are produced by referencing the timestamp of the visit and can assist with determining staffing levels, advertising effectiveness and operational efficiencies.
Mobile Trade Area
This shape is your location's trade area, based on the origin points and routes taken by your visitors. It is derived using 70% of visitors' path to purchase, Common Evening Location (CEL), and Common Daytime Location (CDL) points to draw a core trade area around the study location. While traditional trade areas use a standard 1-3-5 mile radius ring or drive time to identify potential visitors, a mobile trade area identifies actual visitors to the property to form its shape. This is powerful for understanding possible store cannibalization, site selection and competitive analysis.
Origins Points - Common Evening Location
This chart demonstrates where visitors in your location spend their time during nights and weekends, a proxy for a home location. These are feeder markets to your location and can be used for trade area, cannibalization and store opening/closure analyses.
Additional Features: The drop-down arrow in the top right corner of the chart provides additional ways to view the provided demographics.
Origins Points - Common Daytime Location
This chart demonstrates where visitors in your location spend time during the weekday (during work hours), a proxy for a work location. These are feeder markets to your location and can be used for trade area, cannibalization and store opening/closure analyses.
Pathing
This chart reveals the various routes and pathways that visitors take to your location. This is done by plotting where visitors are seen 30 minutes before and after a visit to your location. This can help you understand common routes and the customer journey, to and from your location.
Additional Features: The drop-down arrow in the top right corner of the chart provides additional ways to view the provided demographics.
Demographics
This chart helps you understand the socio-economic makeup of your visitor. It provides household-level demographics on visitors at your location based on their common evening location, and how they compare against the region (DMA) and country.
Additional Features: The drop-down arrow in the top right corner of the chart provides additional demographic medians. The “Market Baseline” displays data averages within the same industry of the identified location (i.e. a fast food restaurant would display medians within the food service industry). The “Country Baseline” provides data averages within the country selected (i.e. the United States in the above example).