A quick guide to help you determine which Data Explorer report should be used for specific use cases
|
Business Need |
Question/Use Case |
Report |
|
Competitive Analysis |
Does my competitor’s draw areas overlap with mine? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard) |
|
Competitive Analysis |
How does my trade area compare to my competitors’? |
Optimal GeoSpace |
|
Competitive Analysis |
How does my site compare to my competitors’? |
Estimated Visits 2.0 or Heartbeat |
|
Competitive Analysis |
What is performance by day of week/time of day? How does it compare to my competitor’s? |
Zero Point |
|
Competitive Analysis |
What are my competitor’s feeders and how does that compare to my competitors? |
Feeder; Pathing X; Clustering |
|
Competitive Analysis |
Do customers have a high/low affinity for my brand, brands that are like me, or competitor brands? |
Location Affinity |
|
Competitive Analysis |
What are my customer demographics and how does that compare to customer’s? |
Demographics |
|
Competitive Analysis |
Do customers dwell longer or shorter than my competitor’s? |
Dwell Time |
|
Competitive Analysis |
Where are the hot spots in my competitor's location? |
Pin |
|
Competitive Analysis |
Where do visitors tend to congregate in my competitor's location? |
Pin |
|
Site Analysis |
Where do potential customers live and work? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard) |
|
Site Analysis |
What is the site’s potential trade area? |
Optimal GeoSpace |
|
Site Analysis |
Is the site’s performance up or down? |
Estimated Visits 2.0 or Heartbeat |
|
Site Analysis |
What is performance by day of week/time of day? |
Zero Point |
|
Site Analysis |
What paths are customers taking to get to the location? |
Pathing X |
|
Site Analysis |
What are the top feeders to the location? |
Feeder; Pathing X; Clustering |
|
Site Analysis |
Do my potential customers have a high/low affinity for my brand, brands that are like me, or competitor brands? |
Location Affinity |
|
Site Analysis |
What are the demographics of my potential customers? |
Demographics |
|
Site Analysis |
What is the average dwell time of customers to the proxy site? |
Dwell Time |
|
Site Analysis |
Where are the hot spots in my location? |
Pin |
|
Site Analysis |
Where to visitors tend to congregate in my location? |
Pin |
|
Customer Profiling |
Where do customers live and work? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard) |
|
Customer Profiling |
What is the trade area? |
Optimal GeoSpace |
|
Customer Profiling |
What is the site’s performance? |
Estimated Visits 2.0 or Heartbeat |
|
Customer Profiling |
What is performance by day of week/time of day? |
Zero Point |
|
Customer Profiling |
What are the top feeders to the location? |
Feeder; Pathing X; Clustering |
|
Customer Profiling |
Do customers have a high/low affinity for my brand, brands that are like me, or competitor brands? |
Location Affinity |
|
Customer Profiling |
What are the customer demographics? |
Demographics |
|
Customer Profiling |
What is the average dwell time? |
Dwell Time |
|
Store Closure Analysis |
What is the trend of the foot traffic at the store? |
Estimated Visits 2.0 or Heartbeat |
|
Store Closure Analysis |
What is the trade area of the store? How does it compare to a higher performing store? |
Optimal GeoSpace |
|
Store Closure Analysis |
Will a nearby store pick up customers of the closed store? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard); Optimal GeoSpace |
|
Cannibalization Analysis |
Is there overlap between the trade areas? |
Optimal GeoSpace |
|
Cannibalization Analysis |
Is there overlap in draw areas? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard); Optimal GeoSpace |
|
Cannibalization Analysis |
Are customers using the same paths to get to my location? Do they end up at my location or the nearby stores? |
Pathing X |
|
Marketing Analysis |
Where do customers live and work? |
Common Evening Location / Common Daytime Location - Expanded Report (Standard) |
|
Marketing Analysis |
What is the trade area? |
Optimal GeoSpace |
|
Marketing Analysis |
What are the top feeders to the location? |
Feeder; Pathing X; Clustering |
|
Marketing Analysis |
What similar brands should be targeted? Do customers have a high/low affinity for my brand, brands that are like me, or competitor brands? |
Location Affinity |