Visitor Origin Points: Common Evening Location and Common Daytime Location

Common Evening Location (CEL) and Common Daytime Location (CDL) are frequently used for trade area analysis

Methodology: Common Evening Location

The Common Evening Location is where a device rests in the evening.

Using an algorithm, and drawing from several months of historical mobile location data, a device’s likely home location is derived based on where it rests during “non work” hours, defined as evenings (6 pm to 8 am) and weekends. 

CEL

Methodology: Common Daytime Location

The Common Daytime Location is where a device rests in the daytime. 

Using an algorithm, and drawing from several months of historical mobile location data, a device’s likely work location is derived based on where it rests during the work hours, defined as 8 am to 6 pm from Monday to Friday.

CDL

Privacy

Insights provided by Azira are aggregated and de-identified. Azira adheres to GDPR and CCPA and has been certified for privacy compliance by Verasafe, an independent third party.

🔎Interested in learning even more? Read our in-depth methodology article on our Common Evening / Common Daytime Derivation or contact our support team.